Over the launch weekend, The Continuum‘s Launch experienced a robust sale of more than 26% of its 816 units at an attractive average price of S$2,732 per square foot. Unveiled on May 7 by Hoi Hup Realty, this development garnered attention and substantial foot traffic.
The Continuum Launch Day

Diverse Offerings Meet Steady Demand

The initial sale included 216 residential units, showcasing a healthy demand across all unit types. Nestled off Tanjong Katong Road on Thiam Siew Avenue, The Continuum boasts six tower blocks of 17 to 18 storeys, predominantly featuring two and three-bedroom residences. The charm is enhanced by a private pedestrian bridge connecting the two plots, providing a blend of convenience and elegance.

Click here to check out the price and availability of Your Choice Unit at The Continuum.

Strategic Acquisition and Remarkable Entry

Hoi Hup and Sunway jointly procured this asset in November 2021 for S$815 million, and the subsequent addition of a plot at 2A Thiam Siew Avenue further enriched this venture. Mark Yip from Huttons Asia praised Continuum’s strong market entry amidst economic concerns, marking it as a notable first in the Katong area for freehold projects with such a sizable land.

Buyer’s Profile and Resale Value Appeal

The Continuum attracted mainly locals and first-time buyers, particularly drawn towards larger units, indicating family-oriented purchases. Marcus Chu from ERA Realty emphasized the long-term resale value of large-sized freehold properties like The Continuum, which is a compelling factor for discerning buyers.

Encouraging Market Trends and Price Insights

PropNex’s data and Nicholas Mak from Mogul.sg provided an encouraging outlook on local demand stability while highlighting price sensitivity affecting the sales pace. Despite slight hurdles, The Continuum’s prime location and freehold status continue to hold a strong promise for prospective homeowners.

Seize this golden opportunity to be a proud owner at The Continuum by visiting our showflat. The aesthetic architecture, strategic location, and the promise of a prosperous long-term investment await you. Your journey towards owning a premium residence in Singapore’s thriving real estate landscape begins at The Continuum. Come down and explore the potential of making a valued property investment in the heart of District 15.